Tag: phonetic similarity
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Navigating the World of Hallyu Trademarks and Rebranding Strategies
In the contemporary landscape of global commerce, the phenomenon of Hallyu, or the Korean Wave, has significantly influenced various sectors, particularly in the realm of branding and trademarks. The allure of K-pop, K-dramas, and Korean cuisine has transcended borders, creating a compelling need for businesses to register and protect their trademarks effectively. This article delves…