Tag: Hallyu wave
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Navigating Trademark Challenges in the Hallyu Wave Era
In today’s rapidly evolving global marketplace, trademarks have become an indispensable asset for businesses, particularly in the context of the Hallyu wave—the global phenomenon of Korean culture and entertainment. As the popularity of K-pop, Korean dramas, and other cultural exports continues to soar, so too does the importance of protecting intellectual property, particularly trademarks, that…