Tag: extreme sports

Red Bull, the brand synonymous with energy and adventure, was founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. The story begins with Mateschitz’s chance encounter with a Thai energy drink called Krating Daeng, which translates to ‘Red Bull’ in English. Recognizing the potential for this drink in the Western market, he collaborated with Yoovidhya…