Tag: business name rights
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Navigating the Complexities of Trademark Registration and Brand Identity
In today’s competitive marketplace, the importance of strong brand identity cannot be overstated. At the core of this identity lies the trademark registration system, which serves as a vital mechanism for protecting the unique elements that distinguish a brand from its competitors. Understanding the nuances of trademark rights, particularly in relation to business names, brand…
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Understanding Trademark Licensing Rights and Refusal Grounds in South Korea
In the realm of intellectual property, trademark registration plays a pivotal role in safeguarding brand identity and consumer trust. A trademark not only signifies the source of goods or services but also represents goodwill built over time. However, the complexities surrounding trademark registration, including the nuances of trademark licensing rights, co-existing business names (상호권리), and…