DOOCHAN IP LAW OFFICE

Tag: Brand ESG

  • Elevating Brands Through Strategic Trademark Registration in the ESG Era

    Elevating Brands Through Strategic Trademark Registration in the ESG Era

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    In today’s competitive marketplace, the significance of trademark registration extends beyond mere legal protection; it is a vital component of a brand’s identity and sustainability strategy. As businesses increasingly align with Environmental, Social, and Governance (ESG) principles, the role of trademarks evolves, becoming integral to a brand’s commitment to responsible business practices. This article explores…